The digitalization is currently one of the largest challenges for businesses. IT research firm Gartner describes the digitalization "as the use of digital technologies to change a business model and provide new revenue and value-producing opportunities”. It is basically the process of moving to a digital business. The increasing convergence of the physical and virtual worlds offers boundless digitalization opportunities in almost all areas of society. This convergence implies the need for enterprises to identify new business models and adapt processes in response to a world that increasingly does business digital and online.