25 Oct 2015
Blog » Current Research on Enterprise Messaging
Mobile enterprise messaging apps become an increasingly hot topic among leading research firms and analysts. The following research perfectly supports our market feedback from customers, users and partners:
Gartner, the world's leading information technology research and advisory company, sees that more and more enterprises are considering mobile business messaging solutions. Businesses seek faster, user friendlier and more secure messaging apps as alternatives to traditional collaboration and communication tools. These tools are primarily UCC solutions (Microsoft Lync, Cisco Jabber, IBM Connections) and enterprise social networks (Yammer, Salesforce Chatter, Jive) which have struggled to gain user adoption. Enterprise messaging apps known for their ease of use and broad use cases are expected to gain considerable market share from them.
McKinsey, the global management consulting firm, expects that social technologies like business messaging apps can shake up productivity and growth across industries. McKinsey estimates that social technologies can improve the collaboration and communication within businesses and could raise the productivity of interaction workers by 20 to 25 percent. These dramatic gains would occur due to shifts in the way people communicate by using many-to-many interaction channels like enterprise group messaging.
Information technology research company, 451 Research, believes that mobile enterprise messaging apps are currently gaining significant momentum in the market. Workforce mobility is soon going to approach 100% and the impact of enterprise messaging apps on improving team collaboration, enabling fast internal communications and mobilizing workflows will be huge.
Frost & Sullivan predict that enterprise messaging apps will be the next big thing in the unified communications market. In their latest UC report Frost & Sullivan projects that enterprise messaging platforms will become the primary communication channel for employees and their teams. Similar to apps like WhatsApp, WeChat and Line that have revolutionized the messaging market in the consumer space over the last five years, business messaging apps are expected to become the critical communication tool in enterprises.
Overall, business messaging apps represent a substantial opportunity and there are several indications that market demand by enterprises, CIOs and their IT departments will grow substantial in the next couple of years.